Background

Financial insecurity is a big issue that affects a large chunk of the population in India. According to reports from 2023, less than 30% of the country is financially literate. As the country continues to grow economically at a rapid speed, there is a growing need for people to gain financial knowledge. Many people are unable to save money or make smart investments,  responsible financial choices, simply because they never got to learn about them. 

Gaining financial knowledge empowers individuals by making them more independent, teaching them how to manage budgets, how to have savings, and how to make investments which give them returns over time. This will open more opportunities for people,  allowing them to live better lives, and  have a crucial safety net. 

Although there are multiple resources available to learn about financial planning, it is difficult for the underserved to understand where to begin, receive proper guidance, and make responsible, informed decisions. 

It is with this goal that Dividendi came to fruition - as an attempt to empower people by helping them take control of their finances and investments.